From the network of support to the steadying sense of identity, being part of a tribe goes a long way to offset the turbulence-as-usual that now defines our lives. New research from an FSC white paper shows that leveraging this power of community has become the critical factor for brands to build customer loyalty and business growth.

To create a successful brand community delivering on your desired KPIs, consumer psychology lecturer, Chief Behavioural Officer and Founder Kate Nightingale says you must adopt a human-centric approach.