The Smart Evolution of the Creative Agency.
FSC uses a unique agency model to provide clients with AI-enhanced creative services, delivering smart value through reduced costs, exceptional strategically-led outputs, and a far superior client experience. Our lean approach removes unnecessary layers by building bespoke smart teams from our 500+ Global Talent Network — exactly the right talent for each brief. Projects are managed end-to-end by our experienced Client Delivery Teams, who bring 20+ years of corporate know-how to ensure seamless delivery from strategic foundations through to creative kick-off and go-live.
A Full Stack of Smart Strategic & Creative Capabilities.
Our services are AI-enhanced from the get go, with AI incorporated to enable better outcomes, reduce costs and deliver more value for our clients. They cover the full spectrum of strategic and creative solutions across company culture & purpose, customer experience optimisation, content strategy & production, campaign execution and community building & day to day social management.
The Latest Cutting-Edge Smart Talent.
FSC attracts and retains some of the best AI-enabled creative & consultancy talent in the UK, who are incentivised to work with us because of our model that focuses on long-term client partnerships through quality, craft and care - and our impact-focused community work via our Social Impact work - which differentiates us from other purely for-profit large agencies.
Smart Bespoke Teams with Global Brand Experience.
FSC’s AI ready talent have the global experience and knowhow to help solve our clients’ challenges - whatever the industry. Our unique model means our hand-picked talent bring the latest best-in-class learnings, AI tools & ways of working direct from industry competitors, adjacent business models and non-industry innovators - making sure our clients are always ahead of the game.
‘FSC’s model just works. Lots of agencies talk about agility and flexibility, FSC actually deliver it. From strategy to creative production to CRO - we get the right talent at the right time with every project delivered on time and to budget - with great results. FSC represent a totally unique proposition compared to other agencies and are a critical partner for us. They’re also great fun to work with, which always helps.’
Shane O’Leary - Director Centre of Excellence, Zoetis (the largest Animal Pharma company in the world)
Delivering Exceptional Client Work.
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Zoetis Global 360 Campaign
We created and executed a truly global 360 campaign - from TV ads to in-clinic to paid social - bringing the purpose of the brand to life through authentic content execution.
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Reuters Global B2C Site
We rethought and redesigned the Reuters global .com site, one of the most visited & trusted news sites in the world, creating a Experience Strategy and Website that would differentiate the global news site from its competitors.
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![A circular diagram titled "Elements of EX" with five segments: Environment, People, Business Identity, Ops & Tools, Growth & Wellbeing, surrounding a list of related elements. Surrounding text detail aspects of each segment, such as workspace design, benefits, values, and tools, on a dark blue background with the NTT Data logo in the top right corner.]()
NTT DATA Culture Transformation
We ran a culture transformation programme with global tech giant NTT Data, benchmarking their culture through internal interviews and competitor analysis, creating the EX vision through internal innovation workshops to plot their change roadmap.
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![A detailed flowchart titled 'Moments That Matter Experience Architecture' with sections including Customer Goals & VOC Statements, L&E Practices, Platform and Service Points, What we are delivering, What we are not delivering, Impact on Customers, Current Impact on L&G Business, and Systemic Cycle & Data Issues. The chart contains various colored blocks of text, arrows, and icons organized in a complex, layered layout.]()
L&G CX Transformation
We delivered a new Customer Experience Transformation Strategy and Road Map for Legal & General, one of the world’s largest pension providers, bringing the future of pensions to life and kicking off a transformation programme.
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IBM Hybrid Cloud Campaign
We helped IBM create their new Hybrid Cloud global campaign with a positioning strategy that focused the creative team on the core messaging needed for success
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CXO Global Magazine
We created a global content hub and magazine of thought leadership to drive brand awareness and sales for NTT Data, the Japanese Tech giant - reaching an external global audience of C-level decision maker and an internal audience of 100,000+ employees.
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![Flowchart titled "AS-IS RECAP: THEMES AND OPPORTUNITY AREAS." It shows that there were three themes from an analysis—Creativity, Efficiency, and Career Paths—used in peer evaluation. The focus of the analysis was managing a younger workforce, with example insights including fostering mentorship, celebrating diversity, and adapting work structures. It notes that 75 recommendations emerged, organized in a single spreadsheet, leading to opportunity areas such as Career Guidance combined into ten opportunity areas used for peer evaluation.]()
Little Dots Studio Operating Model
We designed a new operating model and employee experience for Little Dots Studio, the global social content creator, helping them prepare for the coming AI disruption in their industry.
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Pebble Social Community
We helped Pebble, the UK’s leading childcare platform, begin to create their local parent communities across the UK through content strategy, editorial planning and quarterly content production.
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World Hydrogen Leaders Brand
We created a new brand strategy, logo and toolkit for the world’s leading green energy conference brand - with a strong visual mark and accompanying assets to give the brand the flexibility to work across both digital communities and physical events (and everything in-between).
An Always-On Programme of In-Depth Market Research.
The Power of Social: Influence and ROI in the Attention Economy
The Future of Content: AI, Authenticity and Engagement in a Changing World
Finding Your Tribe: How Businesses Can Harness the Power of Community-Led Growth
The Gen Z Blueprint: Building a Workforce that Thrives on Innovation and Inclusion
Monthly Insightful Thought Leadership for the C-Suite.
FSC’s business magazine, The New Strategist, is full of insightful thought leadership and opinion from experts, authors, and in-role executives – exploring the strategic challenges and future opportunities for companies in 2025 and beyond.
Proper Social Impact using our Creativity for Good.
We are committed to using our creative powers for good, so we put a large chunk of our profits into our Social Incubator to drive prosperity in the community.
Through the incubator we launch new impact focused businesses such as CIC, Up Peckham, False Summit and The Vegan Rasta.
Contact Us
Get in touch via the form to find out why our values, approach and commitment to our clients makes us the creative partner you are looking for in a constantly changing world.