Welcome to The New Strategist: FSC’s business magazine of insightful new thinking and opinion from experts, authors, and in-role executives, exploring the strategic challenges and future opportunities for companies in 2024 and beyond.

Longing to Belong: How Brands can build Loyalty through Communities

From the network of support to the steadying sense of identity, being part of a tribe goes a long way to offset the turbulence-as-usual that now defines our lives. New research from an FSC white paper shows that leveraging this power of community has become the critical factor for brands to build customer loyalty and through this business growth.

AN FSC WHITE PAPER

FINDING YOUR TRIBE

How Businesses Can Harness the Power of Community-Led Growth

Smart Thinking

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Getting to Goldilocks (Or, the Art of Asking the Right Question)

Sean Kelleher-Clarke, Head of Programme & Project Management at Nesta, believes the art of problem-solving requires the ability to think outside of what’s directly in front of us. Sometimes we can be too close to a project or issue to see what needs tweaking, which creates bias in our quest for an efficient solution. To find our way to the winning outcome, we have to first set our course by asking the question that isn’t too big or too small, but ‘just right’: the Goldilocks question.

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Is It Time to Change How We Think About Purpose?
Is It Time to Change How We Think About Purpose?

Paul Skinner, best-selling author of The Purpose Upgrade, believes we need more dynamic guiding narratives that make purpose the ultimate renewable resource for enterprise. Conventional approaches to organisational purpose are often static, and find their expression in metaphors such as our ‘north star’. In a more crisis-prone environment, however, we are frequently forced to redefine what success looks like in the first place.

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Ash Schofield Interview

Creating the Gold Standard of Brand Communities

We spoke to giffgaff CEO Ash Schofield about his career journey to date, building giffgaff's unique brand community of dedicated members, and the power of feeling part of something.

Ten Lessons for Growth: Building Community at Your Company's Core

In today's global economy, growing a company that stands the test of time is no small feat. Justin Small, CEO of Future Strategy Club, shares ten essential strategies for ensuring your organisation not only grows, but becomes an authentic brand customers believe in - and somewhere people are excited to build their careers.

Alternative Angles

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Evolving the Creative Agency Model: The Unique & Lean Approach of Future Strategy Club
Evolving the Creative Agency Model: The Unique & Lean Approach of Future Strategy Club

In the ever-evolving landscape of creative agencies, the dichotomy between traditional employee-based models and the newer freelancer-driven approaches has sparked considerable debate. Justin Small, Founder of FSC, explains how Future Strategy Club's innovative model offers a promising alternative: blending the best of both worlds to meet the demands of modern brands and talents alike.

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Employee Empowerment through Creative Innovation: Rethinking EX Strategies
Employee Empowerment through Creative Innovation: Rethinking EX Strategies

FSC’s Head of People, Avalyn Kasahara, explores what People teams can learn from the highly developed CX methodologies found in the creative industries. As organisations grapple with how to maintain staff engagement in our bold new hybrid world, a renewed focus on Employee Experience has led to jobs in People gaining more exposure. As the world of work continues to evolve beyond the old norms, so should our approaches to managing, interacting with, and incentivising employees.

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Thanks, Collaboration
Thanks, Collaboration

Chris McCarthy, Head of Creative Strategy at Google Zoo, explains how structured collaboration breaks down silos, integrates purpose into teams and delivers outstanding innovative results. Is Collaboration another business-bingo buzzword of the day? Or the key to survival for brands and agencies through times of uncertainty?

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Bossing The Unknown
Bossing The Unknown

Bill Griffin, Former Head of Marketing at Channel 4 and Comedy Central, tells us how facing the looming presence of The Unknown is an inevitable part of navigating both life and business. It can be a paralysing force if you let it – which is why the only way to conquer it is by robbing it of its power.

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Gen Z Rising

How to Lead the Future Leaders

Companies that can effectively tap into Gen Z’s potential are likely to witness increased innovation, better brand loyalty, and a workforce that’s engaged and motivated. Conversely, those that ignore or misinterpret their needs risk high turnover, decreased morale, and being outpaced by competitors.

AN FSC WHITE PAPER

THE GEN Z BLUEPRINT

Building a Workforce that Thrives on Innovation and Inclusion

Practice Blogs

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How to Create Authentic Community and Consumer Loyalty by Making Brands More Human
How to Create Authentic Community and Consumer Loyalty by Making Brands More Human

To create a successful brand community delivering on your desired KPIs, consumer psychology lecturer, Chief Behavioural Officer and Founder Kate Nightingale says you must adopt a human-centric approach.

Going Solo with Your Tribe
Going Solo with Your Tribe

For Artist China Jordan, choosing to work for yourself shouldn’t mean that you lose your professional support network. She asserts that calling on your social circles, or “tribe”, can be your best secret weapon for success when the going gets tough.

Personal Branding that Connects and Drives Us Towards Success.
Personal Branding that Connects and Drives Us Towards Success.

Personal Brand Strategist Ash Jones explains the power of influence in your professional career, and how mastering the art of Personal Branding has the potential to unlock new opportunities, and connect you with communities that can propel you towards success.

I, For One, Welcome Our Robot Overlords
I, For One, Welcome Our Robot Overlords

Copy Director Jim Compton-Hall tells us to hone our craft and, well, be better. The art of copywriting takes talent and emotional intelligence to understand a brief, to make words sing in a way that brands are looking for. But can this one day be done by AI? The answer is unclear. Either way,

User-Centred Design Won’t Save The World – But It Can Help
User-Centred Design Won’t Save The World – But It Can Help

In Ethnographic Researcher Catriona Hay’s experience, a little bit of empathy can make a whole lot of impact. A tiny fix can change a whole design. Often, these tiny fixes come from truly grasping what the end user needs – understanding the human on the other side of the design, and being able to empathise with what they need.

Authentic Advocacy in the New World

of Events & Experiences

The post-pandemic world has significantly impacted the Events Industry. FSC Member Jade Coles, a Culture Specialist & Programmer, and Creative Producer for Events & Digital, shares the essential steps to creating authentic and diverse experiences in this new era of events.

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