To create a successful brand community delivering on your desired KPIs, consumer psychology lecturer, Chief Behavioural Officer and Founder Kate Nightingale says you must adopt a human-centric approach.

For Artist China Jordan, choosing to work for yourself shouldn’t mean that you lose your professional support network. She asserts that calling on your social circles, or “tribe”, can be your best secret weapon for success when the going gets tough.

Personal Brand Strategist Ash Jones explains the power of influence in your professional career, and how mastering the art of Personal Branding has the potential to unlock new opportunities, and connect you with communities that can propel you towards success.

Copy Director Jim Compton-Hall tells us to hone our craft and, well, be better. The art of copywriting takes talent and emotional intelligence to understand a brief, to make words sing in a way that brands are looking for. But can this one day be done by AI? The answer is unclear. Either way,

In Ethnographic Researcher Catriona Hay’s experience, a little bit of empathy can make a whole lot of impact. A tiny fix can change a whole design. Often, these tiny fixes come from truly grasping what the end user needs – understanding the human on the other side of the design, and being able to empathise with what they need.