From the network of support to the steadying sense of identity, being part of a tribe goes a long way to offset the turbulence-as-usual that now defines our lives. New research from an FSC white paper shows that leveraging this power of community has become the critical factor for brands to build customer loyalty and business growth.

To create a successful brand community delivering on your desired KPIs, consumer psychology lecturer, Chief Behavioural Officer and Founder Kate Nightingale says you must adopt a human-centric approach.

For Artist China Jordan, choosing to work for yourself shouldn’t mean that you lose your professional support network. She asserts that calling on your social circles, or “tribe”, can be your best secret weapon for success when the going gets tough.

FSC Founder Justin Small suggests that CEOs embrace a series of strategic lessons that promote growth, foster innovation, build towards a sustainable future, and create a workplace where employees thrive. Here are ten essential strategies to ensure your organisation not only grows but becomes an authentic brand customers believe in and a place where people are excited to build their careers.