From the network of support to the steadying sense of identity, being part of a tribe goes a long way to offset the turbulence-as-usual that now defines our lives. New research from an FSC white paper shows that leveraging this power of community has become the critical factor for brands to build customer loyalty and business growth.

To create a successful brand community delivering on your desired KPIs, consumer psychology lecturer, Chief Behavioural Officer and Founder Kate Nightingale says you must adopt a human-centric approach.

For Artist China Jordan, choosing to work for yourself shouldn’t mean that you lose your professional support network. She asserts that calling on your social circles, or “tribe”, can be your best secret weapon for success when the going gets tough.

Personal Brand Strategist Ash Jones explains the power of influence in your professional career, and how mastering the art of Personal Branding has the potential to unlock new opportunities, and connect you with communities that can propel you towards success.