Jo Duffy, Head of Content at Future Strategy Club, explores why it’s imperative that businesses are prepared to navigate the seismic generational shift that lies ahead. If hearing the term ‘Gen Z’ conjures only vague images of tech-savvy teens dancing on TikTok, it’s probably time to update your frame of reference. While the youngest are still pre-teens, the oldest among this broad cohort are approaching their late twenties – and with 2024 slated to be the year that Zoomers overtake Boomers in the workforce,

Justin Small, CEO of Future Strategy Club discusses how, as the business landscape undergoes unprecedented economic, environmental, and geopolitical shifts, the imperative for brands to foster authentic connections and demonstrate true value has never been greater.