The Gen Z Blueprint

Building a Workforce that Thrives on Innovation and Inclusion

WHY YOU NEED TO READ THIS REPORT

In an age where the workforce is rapidly changing, understanding Gen Z – the youngest entrants –is crucial for any forward-thinking organisation. Using a blend of research methods that included a comprehensive survey, focus group discussions and one-to-one chats, we spoke to over 2,000 members of Gen Z to shed light on their unique aspirations, preferences and needs as they navigate the professional landscape. We also talked to over 50 managers to get their views on the benefits and challenges of working with Gen Z. We hope our findings will provide the organisations employing them with the insights and tools to attract and, more importantly, retain them.

WHY SHOULD YOU CARE?

Well, aside from the sheer numbers, there’s the undeniable impact on the bottom line. Companies that can effectively tap into Gen Z’s potential are likely to witness increased innovation, better brand loyalty, and a workforce that’s engaged and motivated. Conversely, those that ignore or misinterpret their needs risk high turnover, decreased morale, and being outpaced by competitors. Alongside this we know that what the incoming generations want filters up within 2-5 years — so by getting it right for your Gen Z employees, you’re actually getting it right for everyone.